On other custom playlists, artist pages, and albums, however, users can still only shuffle play and skip six songs per hour. There are 15 playlists on the feed that are either curated just for me or recommended based on my preferences.Īs part of Spotify’s recent app update, non-paying users can now freely skip through songs in these 15 “on-demand” playlists. I create a new account and am dropped right into the thick of the action as the app prompts me to pick musical artists that I like - a “taste onboarding” process.ĭon’t see artists you like? Simply use the search bar at the top of the page to find exactly what you want.Īfter selecting my faves, I am presented with a personalized music feed - my default app homepage moving forward. If users don’t understand what they will gain from your app, they are more likely to abandon it. A subtle value proposition touts Spotify’s top features and capabilities.Ĭommunicating your app’s benefits during the onboarding process is, in general, a mobile marketing best practice. On the app’s welcome page, I am given the option to sign in, continue with Facebook, or register for a new account. Spotify has a straightforward (and colorful!) onboarding flow. First-Time User Experience What Spotify Does Well
Our focus will be on the onboarding process, discovering and listening to music, and unique features.
In our latest app teardown, we take a close look at the newest version of Spotify’s mobile app. The update, officially released in April, impacts the majority of its users - a whopping 95 million people. The company’s valuation of nearly $30 billion makes it the third largest tech IPO on record in the US market.Īround the same time, Spotify overhauled the free, ad-supported version of its mobile app. In February of this year, Spotify filed to go public. As of May 2018, Spotify has 170 million monthly active users, 75 million of which are paying subscribers. One of the first companies to bring music streaming mainstream, it has since expanded to include podcasts, videos, and more.
Since its launch in 2008, Spotify has been a force to be reckoned with in the entertainment industry.
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